Long-winded ad poo-hoos smokers

If you only fart with friends, you're not a farter. You're just a social farter and that makes it OK, according to this hilarious Canadian ad campaign.

CANADIAN health authorities have let it rip at smokers - comparing their smell to a fart.

The Ontario Quit the Denial campaign places a 'social farter' on the psychoanalyst's chair.

While there, she attempts to justify her 'social flatulence' as just a means to `fit in with the crowd'.

"It's true that I fart.... I really only do it when I hang out with my friends that fart. We hang out, we drink, we dance ... just have some fun being together... farting."

'Just because I fart every now-and-then doesn't make me a farter'. Canada's new anti-smoking campaign.

Obviously intended to juxtapose the supposed `coolness' of smoking with flatulence, the campaign is being billed as a "gentle" poke at smoking in the face of widespread graphic tobacco warnings.

The punch-line?

"Social smoking is as ridiculous as social farting."

'Just because I fart every now-and-then doesn't make me a farter'. Canada's new anti-smoking campaign.

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